Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

Infographics: Another form of visual content, infographics are a fun, helpful way to make information easier for readers to conceptualize. Complex explanations and statistics are particularly well-suited to this content format.

Nonprofit organizations and political candidates also use texting to promote themselves and solicit donations. Today many marketing campaigns make it possible for consumers to make a payment or donation via a simple text message.

Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.

The other place where backlinks occur a lot is on social media. If people are sharing, liking, etc. your content on social media, the search engines take note and give you a boost in the search rankings for it.

Competitors — and even companies outside your industry — can inspire you. Even if you don’t get any inspiration from the competition, it’s helpful to know what your competitors are doing to increase their presence online.

Through this Professional Certificate program, you’ll learn how to develop a social media presence for a business, including creating engaging content, interacting with users, managing a content calendar, and evaluating the success of your posts.

You can use Wix Email Marketing to set up email campaigns, newsletters and automations for your business. This platform is particularly effective because it tracks statistics on email opens, views and clicks, giving you insight into your business’s performance.

In SEO marketing, you'll be in charge of monitoring data, such as the bounce rate or clickthrough rate, to measure how well a blog, product page, or social media post is doing.

Authenticity is key in influencer partnerships, so choose influencers whose values align with your brand. Measure the impact of influencer campaigns through metrics like engagement rates, reach, and conversions.

You can even invest in sustainable marketing in these channels, which has become popular as consumer demand for environmentally-friendly products has grown.

At WebFX, for instance, our full-service agency focuses on increasing your web presence so you can generate more website revenue. We mean it, too. In the past five years, we’ve helped improve our clients’ online presence so much that they generated more than $seis billion in revenue.

Many employers prefer candidates with a bachelor’s degree in either business or communications, but a degree isn’t always necessary if you have the right skills. It is helpful for candidates to have done an internship while in school.

You’ve almost certainly experienced email marketing in some form - in fact, you probably have branded emails sitting in your inbox right now.